Website redesigned and launched at 10/15/2018 after the optimization. The results were
- Views count increased from 4 to 63 on the first day.
- Compared to prior period, page views jumped 14x, from 200 to 2972.
- Page views has surpassed 4K for 2 months. Comparing to original website, it was 167/month.
This product is different from general notebooks. Strictly speaking, it’s a frame of the notebook but has almost the same functionality. It’s so unique that we have to explain how it works first.
Therefore, I rearranged the instruction to the top section and exchanged in order of the video and the diagram. The reason was that diagram was more readable and displayed rapidly, even if the effect of video was better than diagram. Also, I asked to remake a new film that was brighter.
In addition, We discarded the link of “buy it now” on the Facebook ads. I found if customers brought this product without watching any instruction. They had more questions and were less satisfied. It may get the result of bad reviews.
After the instruction, I added the product photos that are linked to the product pages in Amazon. It’s convenient for customers to purchase them. If there are any seasonal promotion, it will show here meanwhile.
Now, the features of the product should be prominent. We designed four simplistic icons to help customers make a impression right away. More detail expressed in sequence.
Finally, I added some utilities that provided information about who was Happyearth (like Our Story and Contact Us) and enhanced customers use the site (like Download template and Where to Buy).
This company was from crowdfunding and emphasis on environmental protection. Every startup has its own compelling story. Sometimes customers’ heart will be moved by its belief. It’s a good chance to advocate the product’s philosophy.
This website was built on WordPress Premium.
